GDPR & Privacy Policy

E&K Private Hire Services is committed to protecting and respecting your privacy and the security of the information that you provide to us.

Privacy & Cookies Policy – May 2025

Overview
E&K Private Hire Services is committed to protecting and respecting your privacy and the security of the information that you provide to us. This section outlines how we handle your personal information when you use our website. By visiting our website, you are accepting and consenting to the practices described in this Privacy & Cookies Policy.

Any reference to “you” or “your” in this policy means the individual whose personal information is collected, used or processed by us.

We will only use your information in accordance with the Data Protection Act 1998 (as amended, updated or replaced) and other relevant laws and regulations. For the purposes of the Act, we are the data controller of any personal information we collect and process.

Information We Collect
To provide you with a smooth, efficient and personalised experience, we may collect and process various types of personal information including your name, address, contact details, date of birth, payment card details, purchase history and how you interact with our website.

Examples of how we collect this information include:

Social Media: When you engage with our discussion boards or social media platforms.
Registering Online: When you register on our website and submit personal information.
E&K Private Hire Services Newsletter: When you subscribe to our newsletter.
Competitions and Promotions: When you enter competitions, promotions or surveys.
Preferences: When you choose to share your marketing preferences with us.

Information Collected Automatically
Each time you visit our website, we may collect technical and usage data including:

IP address
Browser type and version
Operating system and platform
URL clickstream data
Page interaction data
Any phone numbers used to contact us

Children under 18 are not eligible to use our services and we do not knowingly collect their data.

Cookies
Cookies are small text files that store information on your computer as you browse the web.

First-party cookies help track your usage and preferences on our website.
Third-party cookies from selected partners support our marketing efforts.

You can block cookies via your browser settings if you wish.

Examples of cookies used include:

Session Cookies: To manage login sessions and shopping baskets.
Google Analytics: To anonymously track site usage.
Social Share Buttons: Enable sharing content via Twitter, Instagram, Facebook etc.

How We Use Your Information
We use your personal information for the following purposes:

Processing your orders
Managing your account and customer relationship
Managing rewards and notifying competition winners
Analysing customer demographics and website usage
Sending you marketing updates (where you have opted in)
Investigating disputes or problems with orders
Complying with legal obligations

You can unsubscribe from marketing communications at any time via the unsubscribe link or by contacting customer services.

Disclosure of Your Information
We do not sell or rent your personal data. However, in certain circumstances we may share it:

Payment Processing: We use World Pay to handle secure online payments.
Order Fulfilment: Third parties help process and deliver your orders.
Corporate Transactions: Your data may be disclosed during mergers, sales or acquisitions.
Marketing: We may share non-identifiable aggregate data with advertisers. We only share identifiable information with your explicit consent.

Your data may be stored outside of the European Economic Area by third parties, as necessary for service fulfilment. By submitting your data, you consent to this.

Card Payment Details
We do not store full card numbers. Only the last four digits are accessible to administrative staff. Your card data is securely processed via World Pay and encrypted using SSL (Secure Sockets Layer).

Legal Requests
We may be required to disclose personal data to law enforcement or government agencies for investigations, fraud prevention or legal compliance.

Suppliers and Service Providers
From time to time, we work with external suppliers for tasks like surveys. You will be notified when data is collected directly by a supplier, and participation is always optional.

Accessing or Updating Your Information
You may view or update your personal data at any time via the “My Account” section of our website. To request removal of your data, please contact us. Please note that we may retain some information for legal or operational reasons.

You may request access to your personal data in accordance with the Data Protection Act 1998. A fee of £10 may be charged to cover administrative costs.

Other Collectors of Information
This policy only applies to data collected by us. If you disclose personal information to other websites (including through social media buttons), their privacy policies will apply.

Security
We use SSL encryption to protect sensitive information. While we take reasonable measures to secure your data, no online platform is 100% secure. You are responsible for maintaining the confidentiality of your login credentials.

Changes to This Policy
Any changes to this Privacy & Cookies Policy will be posted on our website. Continued use of the site after changes signifies your acceptance of the updated policy.

Passwords
You must treat your account password and login credentials as confidential. If you suspect that your password has been compromised, please change it immediately in your account settings. We reserve the right to disable accounts for security reasons.

Updated: 19 May 2025